JGJennifer GomezThe Selling Properties Group

LPT Realty 101

What LPT Realty is, who owns it, and how it actually works

Before you compare splits, understand the model. LPT Realty is a cloud brokerage designed so agents keep more of each commission and can build residual income through sponsorship.

A cloud brokerage, not a franchise

LPT Realty operates without the traditional franchise layer. There are no royalty payments, no franchise fees, and no brick-and-mortar office overhead built into your commission. Brokerage support, compliance, transaction management and training are delivered through technology, which keeps costs low and splits high.

For agents, the practical difference is simple: money that used to fund a storefront and a national franchise royalty now stays in your pocket or funds the tools you actually use.

Who owns LPT Realty

LPT Realty was founded by Robert Palmer and is headquartered in Florida. It is privately held and has grown to more than 20,000 agents, ranking among the top 10 U.S. brokerages by transaction sides. Growth has come primarily from agent-to-agent sponsorship rather than franchise sales.

How the model works for you

You choose your commission structure, you keep your personal brand, and you get paid on two tracks: your own production and revenue share from the agents you sponsor. Everything runs through a single platform for CRM, transactions, marketing and compliance.

The one decision you cannot undo is your sponsor. It is recorded on your application and stays with you, which is why the person you list matters as much as the brokerage you choose.

Is it a good fit?

LPT tends to fit agents who are self-directed, want maximum commission retention, and value coaching from a producing agent over a physical office. If you need daily in-person floor time and a manager assigning you leads, a traditional brokerage may suit you better.

LPT Realty FAQ

Common questions about LPT Realty